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VP of Sales - Midwest and West and National Accounts
Industry: Professional/Administrative
Job Number: 7511
Job Description
Our client, a leading importer and distributor of of premium Mediterranean products, is seeking a Vice President of Sales to lead sales strategy and execution across the Midwest and Western United States while overseeing several of the company's largest national retail and club accounts.
This is a highly visible executive leadership role reporting directly to the CEO. The successful candidate will drive regional and national growth initiatives, lead a team of Regional Sales Managers, manage strategic customer relationships, and collaborate across the organization to deliver profitable, sustainable growth. The ideal candidate brings deep Consumer Packaged Goods (CPG) leadership experience, strong relationships within the grocery and club channels, and a proven ability to build high-performing sales organizations.
Key Responsibilities
Executive Sales Leadership
- Develop and execute regional and national sales strategies aligned with company growth objectives.
- Lead, coach, and develop Regional Sales Managers and field sales teams across the Midwest and Western United States.
- Establish sales priorities, monitor performance, and ensure achievement of revenue, distribution, and profitability targets.
- Provide ongoing leadership, training, and support to maximize field execution and customer success.
National Account Management
- Take executive ownership of key strategic retail and club accounts, including one of the company's largest national customers.
- Build and strengthen executive-level customer relationships while overseeing promotional planning, pricing strategy, and business development initiatives.
- Provide strategic direction across additional national grocery and club retailers.
- Partner closely with broker organizations and distributor networks to maximize distribution, shelf presence, and execution.
Cross-Functional Leadership
- Collaborate with Marketing, Supply Chain, Finance, and other internal stakeholders to align promotional strategies, demand planning, forecasting, and new product launches.
- Provide customer insights and market intelligence to support innovation, portfolio strategy, and long-term business planning.
- Foster strong collaboration across departments to improve execution and customer satisfaction.
Business Planning & Performance Management
- Own sales forecasting for assigned regions and national accounts.
- Analyze sales performance, market trends, customer data, and competitive activity to identify opportunities and mitigate risks.
- Present business reviews, forecasts, and strategic recommendations to executive leadership.
- Drive continuous improvement through data-driven decision making and disciplined execution.
Qualifications
- Bachelor's degree in Business, Marketing, or a related field; MBA preferred.
- 10+ years of progressive sales leadership experience within the Consumer Packaged Goods (CPG) industry.
- Minimum 5 years leading regional sales teams and managing national retail accounts.
- Demonstrated success managing large grocery and club retailers.
- Deep understanding of the U.S. grocery landscape, particularly across the Midwest and Western United States.
- Strong leadership, coaching, negotiation, and relationship-building skills.
- Strategic mindset with the ability to balance executive planning and customer-facing leadership.
- Willingness to travel up to 50%.
- Person must reside in the Midwest or the Western part of the country
What's Offered
- Competitive executive compensation package including base salary, annual bonus, and car allowance
- Comprehensive benefits package including medical, dental, vision, and 401(k)
- Paid time off and flexible hybrid work environment
- Opportunity to shape the commercial strategy of a growing, internationally recognized food brand
- Direct partnership with executive leadership and significant influence on the organization's future growth
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