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Our Client is a fast-growing, family-owned premium coffee distributor with deep roots in traditional coffee craftsmanship and a strong presence in the New Jersey and New York metro area. Serving independent cafés, restaurants, hotels, offices, and specialty retailers, the company is known for its high-quality products, hands-on service, and long-term partnerships within the specialty coffee and hospitality community.
As part of an aggressive growth strategy, our Client is seeking a Field Sales Representative to develop and expand business across New Jersey and Staten Island. This is a field-based role ideal for a driven sales professional—or a seasoned barista or café manager—ready to take ownership of a territory and build meaningful customer relationships.
MISSION
The Field Sales Representative will be responsible for driving new business, growing existing accounts, and strengthening brand presence across the territory. This role combines proactive prospecting with consultative selling and requires a passion for coffee, hospitality, and relationship-building.
KEY RESPONSIBILITIES
Prospect, cold-call, and close new business with independent cafés, restaurants, hotels, and boutique hospitality accounts
Grow existing accounts by introducing new coffee blends, equipment solutions, and private-label programs
Build and maintain strong, long-term relationships with owners, chefs, and barista teams
Conduct tastings, cuppings, and training sessions to educate customers and drive loyalty
Manage the full sales cycle: lead generation, product demos, proposals, closing, and ongoing account growth
Consistently meet and exceed monthly and quarterly sales and revenue targets
Collaborate closely with internal roasting, service, and operations teams to deliver an outstanding customer experience
THE IDEAL CANDIDATE
1–2 years of outside B2B sales experience preferred (food & beverage, specialty food, or hospitality strongly preferred)
Exceptional baristas or café managers with deep specialty coffee experience and strong relationship-building skills are highly encouraged to apply
Proven track record of meeting or exceeding sales targets
Genuine passion for specialty coffee and café culture
Comfortable with cold-calling, door-to-door prospecting, and face-to-face selling
Strong presentation, negotiation, and closing skills
Self-motivated, organized, and comfortable working independently within a territory
Reliable transportation and a clean driving record
Italian language skills (conversational or fluent) are a plus
Proficiency with MS Office and basic computer tools
WHAT’S ON OFFER
Competitive compensation package
Car allowance
Paid time off and paid sick days
100% company-paid health insurance, plus dental, vision, and life benefits
Free coffee while employed (yes, really)
Opportunity to grow with a respected brand in the specialty coffee industry
If you know how to turn a “no” into a “yes”, thrive in a relationship-driven sales environment, and want to represent premium-quality coffee, we’d love to hear from you