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Director of Brand Communications

Evanston, IL 60201

Industry: Marketing Job Number: 7434

Job Description


My client is a fast-growing, highly respected global food organization with a portfolio of beloved premium brands and a strong consumer following. Known for its commitment to quality, purposeful innovation, and long-term brand building, the company operates with a blend of entrepreneurial agility and global scale.

They invest heavily in marketing, uphold a values-driven culture, and offer an environment where leaders have the freedom to shape strategy, influence transformation, and make a measurable impact. The team is collaborative, passionate, and dedicated to building brands that stand for authenticity and excellence.
Position Overview
My client is seeking a dynamic, digitally native Director of Brand Communications to lead the strategic development and execution of omni-channel media, communications, and digital initiatives for one of the most admired brands in premium foods.

This role is ideal for a senior communications leader with both agency and CPG experience who thrives in a high-growth environment—someone who combines creative storytelling with analytical rigor, and who can influence at all levels to drive meaningful brand impact.

Key Responsibilities Strategic Leadership

  • Lead integrated media and communications strategy across paid, owned, earned, and shared channels.

  • Champion a digital-first mindset across teams and platforms.

  • Translate brand objectives into actionable communications plans with measurable business outcomes.

  • Drive audience-first targeting and messaging along the full consumer journey.

  • Oversee creative briefing and asset development in alignment with brand strategy.
Media Planning & Investment

  • Oversee omni-channel media planning, buying, and optimization (TV, digital, social, influencer, programmatic, etc.).

  • Partner closely with agency teams to deliver best-in-class media performance.

  • Use data, analytics, and testing to optimize media mix, efficiency, and ROI.
Digital & Social Innovation

  • Lead the evolution of the digital ecosystem, including content strategy and performance marketing.

  • Expand social media engagement and brand relevance through platform innovation.

  • Identify and implement new digital tools and technologies that elevate consumer experience.
Public Relations & Strategic Partnerships

  • Own PR strategy and execution to strengthen brand reputation and visibility.

  • Develop and manage strategic partnerships, influencers, and ambassador relationships.

  • Guide crisis communications and media relations alongside corporate communications.
Measurement & Reporting

  • Establish KPIs and build robust measurement frameworks for all initiatives.

  • Deliver insights and performance reporting to senior leadership.

  • Foster a culture of testing, learning, innovation, and continuous optimization.
Team Leadership

  • Lead and mentor a team of media, digital, and communications professionals.

  • Drive seamless collaboration with brand marketing, insights, shopper marketing, and agency partners.

  • Partner with global experts to integrate best practices and strategic frameworks.

Qualifications

  • 15+ years of progressive experience in integrated marketing, combining agency and CPG brand-side leadership.

  • Deep expertise in media strategy, digital marketing, and integrated communications.

  • Strong understanding of modern media channels, platforms, and emerging technologies.

  • Proven experience managing large-scale budgets and complex agency relationships.

  • Exceptional leadership, communication, and cross-functional influence.

  • Strong analytical capabilities with a data-driven, innovation-focused mindset.

  • Bachelor’s degree required; MBA preferred.

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About Evanston, IL

Ready to take the next step in your career? Explore our job opportunities in the vibrant Evanston, Illinois area! Located just north of Chicago, Evanston offers a perfect blend of urban convenience and suburban charm. Known for its tree-lined streets, beautiful beaches along Lake Michigan, and a thriving arts scene boasting renowned galleries like the Evanston Art Center and theaters like the historic Music Theater Works. Home to the prestigious Northwestern University, Evanston provides a mix of intellectual stimulation and recreational opportunities, such as the breathtaking views at the Baháʼí House of Worship and the chance to catch a game at Ryan Field, where the Wildcats play. Join us in this dynamic community and unlock a world of career growth and cultural delights!

You will find a wide range of opportunities with our partners across the US in a diverse set of industries and sectors. We also have a strong network of European based organizations, especially Italian organizations, that operate in the US looking for top professionals to join their team.