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Director of Brand Communications
1007 Church Street , Suite 700 Evanston, IL 60201 US
Job Description
My client is a fast-growing, highly respected global food organization with a portfolio of beloved premium brands and a strong consumer following. Known for its commitment to quality, purposeful innovation, and long-term brand building, the company operates with a blend of entrepreneurial agility and global scale.
They invest heavily in marketing, uphold a values-driven culture, and offer an environment where leaders have the freedom to shape strategy, influence transformation, and make a measurable impact. The team is collaborative, passionate, and dedicated to building brands that stand for authenticity and excellence.
Position Overview
My client is seeking a dynamic, digitally native Director of Brand Communications to lead the strategic development and execution of omni-channel media, communications, and digital initiatives for one of the most admired brands in premium foods.
This role is ideal for a senior communications leader with both agency and CPG experience who thrives in a high-growth environment—someone who combines creative storytelling with analytical rigor, and who can influence at all levels to drive meaningful brand impact.
Key Responsibilities Strategic Leadership
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Lead integrated media and communications strategy across paid, owned, earned, and shared channels.
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Champion a digital-first mindset across teams and platforms.
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Translate brand objectives into actionable communications plans with measurable business outcomes.
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Drive audience-first targeting and messaging along the full consumer journey.
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Oversee creative briefing and asset development in alignment with brand strategy.
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Oversee omni-channel media planning, buying, and optimization (TV, digital, social, influencer, programmatic, etc.).
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Partner closely with agency teams to deliver best-in-class media performance.
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Use data, analytics, and testing to optimize media mix, efficiency, and ROI.
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Lead the evolution of the digital ecosystem, including content strategy and performance marketing.
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Expand social media engagement and brand relevance through platform innovation.
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Identify and implement new digital tools and technologies that elevate consumer experience.
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Own PR strategy and execution to strengthen brand reputation and visibility.
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Develop and manage strategic partnerships, influencers, and ambassador relationships.
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Guide crisis communications and media relations alongside corporate communications.
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Establish KPIs and build robust measurement frameworks for all initiatives.
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Deliver insights and performance reporting to senior leadership.
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Foster a culture of testing, learning, innovation, and continuous optimization.
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Lead and mentor a team of media, digital, and communications professionals.
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Drive seamless collaboration with brand marketing, insights, shopper marketing, and agency partners.
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Partner with global experts to integrate best practices and strategic frameworks.
Qualifications
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15+ years of progressive experience in integrated marketing, combining agency and CPG brand-side leadership.
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Deep expertise in media strategy, digital marketing, and integrated communications.
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Strong understanding of modern media channels, platforms, and emerging technologies.
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Proven experience managing large-scale budgets and complex agency relationships.
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Exceptional leadership, communication, and cross-functional influence.
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Strong analytical capabilities with a data-driven, innovation-focused mindset.
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Bachelor’s degree required; MBA preferred.
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