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Brand Manager
971 Calle Amanecer , Suite A San Clemente, CA 92673 US
Job Description
Job tasks
- Analysis, understanding and segmentation of the target market, its communities, and respective consumers
- Evaluation of brand positioning/identity and related product portfolios; identifying any new opportunities consistent with brand and corporate strategy
- Definition of product strategy in cooperation with Sales & Marketing
- Managing relations with the most strategic brand stakeholders
- Definition and management of teams, including the development of professional roles, in line with brand needs
- Responsibility for overall product and brand investments and structuring of costs for the CB brand
- Strategic coordination of the CB product plan with different production facilities
Responds to GM CEO
Report to this role Product Manager (and product design consultants)
Creatives & Designers
Collaborates mostly with Sales & Marketing, R&D Managers, Operations
EXTERNAL RELATIONS
Key media, accounts, suppliers, consultants, agencies
COMPETENCIES
Required Technical Skills
- Brand & Marketing Strategy
- Product Management
- Standard trade operations
- Budgeting, forecasting
- Business planning
- European language abilities appreciated
- Intercultural team management
- Leadership and communication
- Teamwork at a group level
- Public speaking
BACKGROUND & EXPERIENCE
Educational background
Economics/Marketing/Product Engineering
Professional background
(Role/industry) Managerial roles in marketing, product, or brand management in companies/brands from Outdoor/Sport/Cycling industries, with international experience preferred.
Years in similar roles 5 years
Years of professional experience 7-10 years
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You will find a wide range of opportunities with our partners across the US in a diverse set of industries and sectors. We also have a strong network of European based organizations, especially Italian organizations, that operate in the US looking for top professionals to join their team.